Report
Breaking down silos with new platforms and partnerships
As service providers pursue an exceptional customer experience, marketing and product management leaders have a key role to play.
Download the Report to:
Get a concise snapshot of the three megatrends affecting service providers worldwide
Learn about the seven strategies marketing and product management leaders are being tasked to implement
Find out what needs to be done to put those strategies into action
Leverage the examples of real-world use cases
Creating the customer-centric service provider
The transformation being brought by service providers’ threefold pursuit of growth, optimization and reinvention is putting pressure on them to be more innovative and customer-centric in everything they do. Marketing and product management leaders have a central role to play in making that happen. Based on research conducted for Nokia by global analyst firm Oliver Wyman, this detailed overview sheds light on the seven strategies being implemented and the need for a new partnership between marketing/product management and IT/networking organizations. Get focused insights specifically for marketing and product management leaders in our strategic summary.
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